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Paper: Museum 250 gsm and Classic 170 gsm, both matte

Two papers, both uncoated and matte. You choose the weight; the surface was decided once, for every print.

Museum 250 gsm Classic 170 gsm
Surface uncoated matte uncoated matte
Stock off-white archival white
Weight about 92 lb cover about 63 lb cover
Sizes 30×40, 50×70, 70×100 30×40, 50×70
Loose or framed both both
Curl out of the tube flattens within a day takes longer, wants a frame

What gsm means

magazine page100 gsmClassic 170170 gsmMuseum 250250 gsmart board300 gsmgrams per square metre →
Where the two papers sit: a magazine page is about 100 gsm, a good postcard about 250.

Grams per square metre: the weight of one square metre of the paper. A magazine page is around 100 gsm, a good postcard around 250, heavy art board 300 and up. Both of ours sit in the upper half of that scale. Weight changes how the paper handles — whether it remembers the tube, whether it creases at the corner going into a frame, how it feels handed over — and changes very little about how it looks behind glass. Two papers, and why both are matte is the longer version.

Why there is no gloss

A route print is a large field of one colour with a thin line across it. A gloss surface turns that field into a mirror: every window and every lamp appears in the paper, exactly where the drawing is not. Matte scatters the light, so the print reads opposite a window. The colour-depth argument for gloss applies to photographs, and this is not one. There is no gloss option and there will not be.

Which to pick

Loose: Museum 250. It is handled every time it is moved, it flattens on its own, and it is what "quality" feels like before anything is on the wall. Framed: either. Behind glazing nobody touches the paper or sees its edge; the frame carries the object, and the 170 does the same job for less. 70×100: Museum 250 only; the lighter sheet bends under its own width.

The paper's colour never shows

Route print, Natural colourwayRoute print, Night colourwayRoute print, Signature colourwayRoute print, Ember colourway
Natural, Night, Signature and Ember are ink, printed edge to edge. The paper underneath is the same.

Natural, Night, Signature and Ember are ink, not paper: every colourway is printed edge to edge, so the sheet's own white is under the ink and not visible. Natural is a warm off-white printed on, not the bare paper. Which means the two papers look the same on the wall and differ in the hand.

Who prints it

Prints are made to order by our print partner at the facility closest to you, usually inside the EU, on Museum-Quality Matte 250 gsm or the 170 gsm stock. Delivery and returns has the times.

Questions people actually ask

What paper do you use?

Museum 250 gsm, an off-white archival stock, or Classic 170 gsm. Both uncoated matte. 70×100 is Museum 250 only.

Matte or glossy?

Matte, always. A route print is mostly an empty field with a line across it, and gloss turns that field into a mirror. Gloss helps photographs; it hurts this.

How heavy is 250 gsm paper?

250 grams per square metre — about the weight of a good postcard, or roughly 92 lb cover stock. A magazine page is about 100 gsm.

Is 170 gsm good enough?

Behind glass, yes: framed, the two papers are hard to tell apart at two metres. Loose, the 250 is the one to choose — it flattens out of the tube and does not crease going into a frame.

Does the paper change the colours?

No. Every colourway is printed edge to edge, so the paper's own white is under the ink. Natural is an off-white printed on, not bare paper.

Is the framed print on the same paper?

Yes, your choice of the same two. The frame does not change the stock.